Are you familiar with Billboard, the sales, streams and spin chart ran by Nielsen? You may know those guys as the people who dictate whether your favorite TV show is renewed or not. Nielsen is more than just TV analytics, they also track radio, book sales, and music sales!
So why is this important?
The reason why it is important to know about Billboard because there chart is the industry standard for how well an artist is doing. Since 1991, Billboard has tracked the sales of physical music and downloads and streams in the 2000’s. Whenever a vinyl or CD was shipped to the store, it was tracked by Neilsen. Many artists aren’t aware that the media they sell on their merch table should be reported to Nielsen’s music tracking service, Soundscan.
How do I report my sales to Soundscan?
You should be working with a solid distribution company that solicits your physical product to brick and mortar retailers. Those sales will be reported to Soundscan by them. But what about your merch table sales? Shake suggests using an app called AtVenu to report those sales. There is no annual fee, just a by the month $10. Use the app for as long as you need it. Just a few hundred sales can chart an artist or band on Billboard’s Heatseekers chart. Qualifying artists can never have charted the Billboard Hot 200. A few thousand will chart on Billboard’s Hot 200 along the likes of Taylor Swift and Lizzo. Presales become key, as the sales from preorders count as first week sales. Set up a release show (or shows) that first week of sales to maximize the amount of reported sales.
Spotify makes it incredibly easy to verify your Artist Profile. First, you’ll need a Twitter account and a free Spotify account. Next, you will head over to Artists For Spotify to claim your profile using your Twitter account. It can take a few days to receive access to your profile. Once you’re able to log in, you will have access to all your growing Spotify analytic data and the Spotify curator pitching platform.
Update Your Artist Photos and Bio
We here at Shake believe it is important to update your artist profile photos often, usually with every new release. Adjusting your artist branding to align with the aesthetic of your releases artwork will give your audience a sense of organization and focus on new content.
Link Your Tour Dates
You can link your Songkick account with your artist profile to share your upcoming tour dates with your listeners. Active followers receive an email when you are near their area. Make those listeners paying patrons at your next show!
You still have great equity in your back catalog. Harness that power by creating a playlist featuring your biggest songs. Use the “Artist Pick” feature to highlight the playlist. Shake suggests adding your most recent single to the top for added spins! Don’t forget to update the cover art to reflect the release.
Use Spotify Ad Studio
When you’ve finally mastered the above, it may be time to try out Spotify Ad Studio. Much like Facebook Ads, Spotify Ad Studio gives you the ability to promote your release to the millions of listeners on Spotify’s free tier. You can target to specific genres, regions and other demographics to maximize your visibility. Use a variety of ads, including display, audio and video!
These are just a start! If you’re interested in growing your music royalty revenue from Spotify and other Digital Services, shoot an email to firstname.lastname@example.org!